The TOAN Man: ?Is The Online Ad Network Right For You??
I have a lot of respect for Brian Rooney, the founder of the Trafficwave autoresponder and a big hitter in the Organo Gold business, but I admit I was sceptical about the quality of the product behind The Online Ad Network (TOAN).
Why?
Because I have seen so many ?ad networks? that just don?t work and no matter how good the network marketing programme may be, if the product is a dud I am NOT going to recommend it to my readers.
However, you can try out TOAN for $1 for the first 15 days if you set up a subscription via Paypal, or completely free via Alertpay. If you don?t cancel your subscription, on day 16 your subscription of $19.95 per month begins.
So I decided to check it out? 
At first I was not overly impressed with the site as the design is pretty basic, but it gets the job done.
The first step is to set up your ad panel, which is easy enough to do. Once that is done you can move on to Step 2 start uploading your ads. Helpful instructional videos are provided. Here?s a screenshot of the site after logging in:
How To Upload Ads
Don?t panic! No need to pay again for your ads!
To upload a new ad, go to the Control Panel by clicking the ?Access Ad Control Panel? button in the yellow ?STEP 2? box. Then, hover your cursor over the ?Other Features / Settings? option and click ?Buy More Advertising?.
DON?T WORRY! As a subscriber, YOU DO NOT HAVE TO PAY for the ads you are uploading. The link simply takes you to the ad creation page.
Setting up your ad on the ad creation page is pretty straightforward. If you want to upload a banner, scroll down to the bottom of the ad category list and choose either the 125 x 125 option or the 468 x 60 option.
There are two banner ad options. The $0.00 refers to the ?price? of ?buying? these ads.
If you want to create a text ad, find the appropriate category (if it exists) and click the ?Continue? button. After clicking through the next page (to accept the terms and conditions) you will come to the text ad page for your category. Like everything else on the site, it is pretty straightforward and does its job:
The text ad set page. Nice and basic.
And that is all there is to uploading ads.
Use TOAN To Leverage Your Advertising
I uploaded a couple of banners to TOAN and at first the results did not seem particularly impressive and, to be honest, I neglected TOAN for a couple of weeks until the first subscription payment kicked in. I thought I had better make a bit more of an effort with it to see if it was any good before the second payment was due, so I uploaded another nineteen banner ads.
The result was that my total impression account for one day jumped from a ?high? of just 22 on December 22nd, to 365 on December 27th, and the click count jumped from a measly ?2? to ?13?.
Okay, so the figures are not great, but a lightbulb went off in my noddle? Wait a minute! The deal at TOAN is that you can upload UNLIMITED numbers of ads, and it seems that the more ads you upload, the more impressions you get ? and the more clicks? What if I uploaded 100 ads, or 1000 ads?? It would not cost me a cent extra to do so, and once they are up, I don?t have to do anything with them, but they will bring impressions and clicks to my offers every day.
The graph shows what has been happening as I upload more ads to TOAN. The sudden spikes occured immediately after I uploaded an extra batch of ads. The Click Through Rate for December was 3% and so far this month it is around 2.5%. On January 2nd the result was 556 impressions and 14 clicks, for a CTR of 2.51%:
The more ads you upload, the more impressions ? and clicks ? you get?
Conclusion
I am now much more positive about TOAN as an ad service than I was back in mid December. I will keep adding ads to the site to see if the increase in impressions and clicks can be sustained. If so, this will be a very good resource for Internet marketers to use to promote multiple sites without having to spend much time doing so.
Brian Rooney has created a service that follows the principles of his outstandingly successful Trafficwave autoresponder model: You pay a fixed price but there are no limits on how much you can use the service. That is the key to TOAN ? although the CTR may be low (but better than most traffic exchanges and safelists), because the number of ads you can post is unlimited, you can leverage your efforts over time by repeatedly increasing your ad output on the site.
The watchword for online marketing success is ?focus? and The Online Ad Network looks set to enable you to maintain your focus on your primary business, while giving you an opportunity to promote a wide range of attractive secondary offers too. In other words, you can spread your net without losing your primary focus ? and that will be a great benefit to many online marketers.
David Hurley
P. S. In my next TOAN review I will look at the business opportunity behind the product. In the mean time, if you would like to test drive TOAN yourself, free for 15 days, click the banner to open your account:
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