Although 69 percent of the nearly 1,200 adults surveyed in a recent Associated Press poll say they have no interest in buying Microsoft's Surface RT tablet, that might not matter as much as the one person who is now decidedly interested in purchasing the Microsoft device: Oprah.
That's right. The queen of product endorsements has officially slapped a Microsoft Surface tablet on her official list of, "Oprah's Favorite Things 2012." And while it's unlikely that Oprah wrote the copy herself, here's what she allegedly has to say about Microsoft's brand-new device:
"The Surface, Microsoft's first tablet, feels like a Mercedes-Benz to me, people! The full-size keyboard built right into the cover makes work easy, the very smart kickstand makes watching a movie or Skyping a friend a delight, the less than a pound-and-a-half weight makes a great alternative to a laptop, and the many other features make it fun for work and play. Now, that's a wowser!"
Will the big endorsement help Microsoft push more of its initial tablets into consumers' hands? It's unclear. To the company's credit, however, there are very few other tech-themed items on Oprah's must-have list. In fact, Microsoft's tablet is the only true computer-themed object on the list ? unless a Dyson bladeless Pedestal fan can run Linux.
Over the next few months, it'll be interesting to see how many tablet enthusiasts jump to a Surface RT ? admittedly, the "lesser" model of Microsoft's tablets ? or hold out for Microsoft's more full-fledged Surface Pro tablet.
Expected to launch in January, the Surface Pro will deliver the Window 8 experience that users would otherwise be used to seeing on their desktops or laptops. The Surface RT, by comparison, is an ARM-based tablet that can only run Windows Store apps: No "legacy apps" for users, which includes a number of popular Microsoft apps like Windows Media Player or Outlook (for now).
Nevertheless, Oprah's endorsement comes as a free bit of good news for the company that's already allegedly spending $1.5 billion on Windows 8-themed marketing for its various related product launches. Or, as CEO Steve Ballmer said at this year's Microsoft Build conference:
"We will do more marketing and better marketing for Windows 8 systems, for Windows Phones, and for Surfaces. You will see our best work, and you will not be able to pick up a magazine, go to the internet, or turn on a television set without seeing one of our ads, really quite frequently."
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For more tech tidbits from David Murphy, follow him on Facebook or Twitter (@thedavidmurphy).
Source: http://feeds.ziffdavis.com/~r/ziffdavis/pcmag/breakingnews/~3/WcyCuNSERw8/0,2817,2411708,00.asp
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